"When it came to the development of my own business website, the combination of my passion for writing and my budget made it difficult for me to justify why I should hand over the website copy to a professional writer or public relations consultant. When it came to preparing my own website, I quickly came to learn the efficiency in outsourcing to a professional. I found that, despite my love of writing, preparing copy about my business was a lot more difficult than what I thought it would be. 

Enter Rebecca Griffin from Infinite Communication. Rebecca’s experience in understanding what my potential clients would be looking for when visiting my website was crucial. Rebecca interviewed me thoroughly about my business and used the information to formulate an initial draft in just a couple of days. She actively sought feedback and took the time to explain why the copy had been developed the way it had so that it matched the visual aspects of the website and captured maximum attention from my target market. Not only did Rebecca save me time, but she also ensured that she educated me about communicating with my target market, and in the process, gave me skills I could use elsewhere in my business. Most importantly, however, she prevented me from wasting my precious time, money and other limited resources on the development of a website that ultimately would not have been effective. That lesson is priceless."